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What Does Design Mean to Me?

Since I was very young, I drew relentlessly—fleeting ideas, everyday objects, even futuristic cities imagined in my preadolescence. I discovered early on the power of drawing: a way to communicate, express ideas, build worlds.

Soon, the famous building bricks allowed me to go further: to give real shape to my ideas. Long before Lego Technic arrived, I was already creating machines and vehicles from classic bricks. As a teenager, I was fortunate to study at a technical secondary school. There, I learned to turn an idea into a concrete object, built with my own hands using machines. A revelation.

Born in Oudenaarde, Belgium, to a Flemish mother born in France and a Walloon father. Growing up in a bilingual family was, in childhood, a challenge… but also an immense richness. This early exposure to languages opened many doors for me. Languages became a passion, a tool, a key to crossing borders and imagining projects I would never have thought possible.

A Career Guided by Curiosity & Versatility

My career began during my military service, when I had the opportunity to work for Snauwaert & Depla, a major Belgian tennis racket company. I designed bags and accessories there, including for player Michael Pernfors. This was the starting point of a freelance design career, blending fine arts and technical design from the late 1980s onward.

In the years that followed, I moved into packaging and POS displays. I created packaging and displays for brands such as Nintendo, Honda, Schiesser, and Leifheit. This was the start of a new freelance phase with clients in France, the United States, the Netherlands, Italy, and Belgium. I was even awarded a ProCarton prize, finishing third behind Duracell.

Gradually, my technical foundations resurfaced. I designed metal displays for Honda, glass bottles for a mineral water company, plastic bottles for ID Phar, wooden stands for Sibel International, and many other projects including for Nirvana Chocolates in the United States—where I designed innovative eco-packaging with cardboard blisters instead of plastic long before eco-design became standard.